What Is the Better Business Bureau?

Unveiling the Truth Behind the Better Business Bureau: How Reliable Is It?

Since its establishment in 1912, the Better Business Bureau (BBB) has served as a beacon of trustworthiness for consumers seeking information about businesses. But how reliable is the BBB itself? Let's delve into how the BBB operates, its limitations, and the controversies surrounding its ratings.

Understanding the Better Business Bureau

Learn about the BBB's role as a nonprofit organization dedicated to advancing marketplace trust. Explore how it rates businesses, resolves consumer complaints, and provides valuable consumer education.

Accredited vs. Nonaccredited Businesses

Discover the distinction between accredited and nonaccredited businesses and how accreditation status influences a company's visibility and reputation. Explore the financial aspects of accreditation and its impact on consumer trust.

Decoding BBB Ratings

Gain insights into how BBB ratings are calculated and what factors influence a business's letter grade. Understand the significance of BBB ratings in consumer decision-making and how to interpret them effectively.

Dispute Resolution Process

Explore the BBB's role in facilitating dispute resolution between consumers and businesses. Learn about the complaint filing process, the responsibilities of accredited and nonaccredited businesses, and the outcomes of resolved complaints.

Criticisms and Controversies

Examine criticisms levied against the BBB, including concerns about its impartiality and conflicts of interest. Discover investigative reports and controversies that have raised questions about the reliability of BBB ratings.

Navigating Consumer Choices

Explore alternative research tools and strategies for consumers to evaluate businesses effectively. Learn how to use multiple resources to make informed decisions and avoid potential pitfalls.