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Dun & Bradstreet (D&B)


Exploring Dun & Bradstreet (D&B): A Comprehensive Guide

Dun & Bradstreet, commonly known as D&B, stands as a global powerhouse in the realm of business intelligence, offering a suite of products aimed at enhancing business operations, marketing strategies, and risk management. Let's delve into the intricate world of D&B, from its inception to its modern-day endeavors.

Unveiling Dun & Bradstreet (D&B)

D&B, with its 180-year legacy, plays a pivotal role in assisting companies across various sectors, including sales, finance, compliance, procurement, and marketing. The company revolutionized data management with the introduction of DUNS numbers, a unique identifier assigned to each business entity, facilitating seamless data exchange. D&B's Data Cloud provides access to a plethora of information, including credit scores, regulatory filings, and ownership details, empowering businesses with invaluable insights.

In 2020, D&B made its triumphant return to the New York Stock Exchange (NYSE) under the ticker symbol DNB, marking a significant milestone in its corporate journey.

Tracing the History of Dun & Bradstreet

The roots of Dun & Bradstreet trace back to the 19th century, with Lewis Tappan establishing the Mercantile Agency in New York City in 1841. Meanwhile, John Bradstreet founded Bradstreet Co. in Cincinnati in 1849, pioneering the concept of credit ratings. The merger of R.G. Dun & Co. and Bradstreet Co. in 1933 gave birth to Dun & Bradstreet Inc., which underwent rebranding to D&B in 2001.

Over the years, D&B has undergone numerous mergers and acquisitions, bolstering its position as a leader in the realm of business intelligence. The recent acquisition of Bisnode and the announcement of plans to acquire Eyeota and NetWise underscore D&B's commitment to innovation and expansion.

Decoding the Data Universal Numbering System (DUNS)

Introduced in 1963, the Data Universal Numbering System (DUNS) revolutionized data classification with its unique nine-digit identifier assigned to businesses worldwide. The DUNS system, with its distinct operational structure, plays a pivotal role in streamlining data management and analysis for businesses across the globe.

Delving into D&B Rating

D&B Rating serves as a vital tool for assessing the creditworthiness of businesses, encompassing two key components: Common Credit Appraisal and Rating Classification. These metrics evaluate factors such as payment histories, financial statements, and net worth, providing businesses with invaluable insights for informed decision-making.

In conclusion, Dun & Bradstreet stands as a beacon of excellence in the realm of business intelligence, empowering organizations with actionable insights and innovative solutions for sustainable growth and success.